Why choose B2B Digital Solutions for your SEO?
B2B has decades of experience working with business owners and executives so we understand the nuances other agencies often miss. B2B specializes in working with manufacturing companies and industrial concerns of all sizes. We use tried and true SEO tactics to improve Google and BING search engine results to get your website found more often. We offer keen insights for directing the right audience to your website and converting more into sales opportunities!
What makes B2B’s approach to SEO different?
It’s us and our experience! David, Kit and our staff of pros know industry like few others, we fuse that experience with our knowledge of digital marketing for a powerful combination of skills. Improving your website SEO requires adding new, relevant content with regularity, the content must address the questions searchers are asking. Our seasoned pros come prepared to tackle those challenges with tried and true SEO methods plus the skill and knowhow to execute with minimal demands on your time! We develop great ideas which we turn into helpful content which you approve and we add to your website monthly. During that same cogent and concise monthly meetings we share progress and new ideas for future content development.
SEO Options for B2B Suppliers
We know B2B Digital Solutions is not the only game in town when it comes to website development and digital marketing management, so we’ve comprised the list of questions below to ask when choosing a new digital marketing partner.
Contact Us if If you answer “YES” to any of these regarding your current SEO vendor:
- Do you want more of a voice in your SEO strategy?
- How about ‘first-person’ content vs. generic content written for you?
- Do you want more flexibility/customization within your SEO strategy?
- Do you want a partner with over 20+ years experience working with B2B suppliers?
- Do you want website reports that you can understand?
- How about the ability to to track additional metrics?
- Do you want fast website updates?
- Do you want a partner who will develop and manage your full digital strategy?
What is SEO?
To boil down a very complex/moving target – SEO is the science of aligning your website code and content with the best practices Google has outlined for “High Authority” websites. Google is constantly changing their definition of ‘best practices’ to keep up with technology updates and/or human preferences, therefore the strategy of ‘optimizing’ your website to keep up with the changes is rewarded with higher rankings in Google results.
What is a “High Authority Website”?
High authority websites are those that both Google’s human reviewers and artificial intelligence (a.k.a. the “Google algorithm”) determine to be ‘high authority’. The massive number of data points that factor into the final ‘score’ and universal acceptance of Google’s authority essentially render an otherwise subjective metric to be accepted as nearly objective.
SEO starts with a Tech Audit
Effective SEO should always start with a technology audit of your website to determine what Google does or doesn’t like about your website’s framework. Many companies have websites that are penalized by Google for their framework and will never reach full SEO potential no matter how much effort you focus on content and keywords.
Google Loves “Rich” Content
Google’s job is to provide people with the best results to answer their search query. A page full of keywords is not going to impress anyone who Google sends to the page, but a well-researched article, written by a human that references other high authority resources will capture their attention and prove to Google that you deserve to earn their top rankings.
SEO must be flexible
Many SEO vendors have a standard offering they sell to every client regardless of their needs, but rarely do two companies have the same needs and are in the same evolution of their digital strategy, so a one-size-fits-all approach is doomed to fail. Furthermore, Google updates its algorithm between 500-600 times per year, so how can a solution established on Jan 1st still be valid on Dec. 31st??